The Electric Revolution: Geely’s EX5 Emerges as New Zealand’s Boldest SUV Contender

2025-03-11
The Electric Revolution: Geely’s EX5 Emerges as New Zealand’s Boldest SUV Contender
  • Geely is entering the New Zealand market with the EX5, an electric SUV priced competitively at $51,990, launching in April.
  • The EX5 offers advanced features including a 15.4-inch touchscreen, 430 km range, and luxury options like a panoramic sunroof and massage seats.
  • Geely aims to achieve price parity with both electric and traditional midsize SUVs, positioning the EX5 as a tech-savvy choice.
  • An introductory offer includes a 3-year service plan, complimentary metallic paint, and a robust warranty with 7-year coverage.
  • Test drives begin on April 15, with locations in Grey Lynn and Christchurch promising drivers a new benchmark in electric vehicle luxury and innovation.

Geely, a name that may soon become synonymous with innovation and value, has set its sights on shaking up the electric vehicle market in New Zealand. The company has audaciously revealed its $51,990 starting price for the all-new EX5 pure-electric SUV, poised to hit showrooms this April. This bold move positions the EX5 not just as a competitor among its fellow EV brethren but as a formidable contender against traditional internal combustion and hybrid variants as well.

The EX5 is sculpted for the future. In the heart of the SUV beats a powerhouse of technology showcased by a capacious 15.4-inch central touchscreen—a standard feature across all models. The Complete model starts the lineup, delivering a sophisticated package that includes powered and heated front seats and promises a remarkable range of up to 430 kilometers under the WLTP cycle. Meanwhile, the Inspire model kicks the opulence up a notch, offering an opening panoramic sunroof, six-mode massage front seats, and an immersive 16-speaker sound experience.

Geely aims to entice buyers with a promise of price parity with key midsize SUVs, both electric and non-electric. By launching at a competitive entry point of $51,990, the EX5 strategically undercuts contenders like the BYD Atto 3 and Leapmotor C10. Nevertheless, the company has its sight on a broader range of rivals, including high-profile PHEVs, positioning itself as an enticing option for tech-savvy and eco-conscious drivers.

With the launch, Geely NZ offers an introductory deal sweetening the pot with a 3-year service plan up to 60,000km alongside complimentary metallic paint, a perk typically fetching $950. Coverage terms further solidify peace of mind with a robust warranty that includes 7-year unlimited-kilometer coverage, an 8-year battery assurance, and 7-year roadside assistance complemented by two years of connected car data.

As the days inch closer to the anticipated test drive debut on April 15 at renowned locations like Giltrap Geely in Grey Lynn and Christchurch, the excitement builds. Brand manager Jordan Haines passionately underscores Geely’s commitment to the New Zealand market, forecasting a bright future for the EX5 on Kiwi roads.

This venture is more than an introduction of a new vehicle—it’s a declaration. Geely is not merely joining the electric revolution; it’s poised to redefine it with affordability, luxury, and a vision that promises to light up New Zealand’s roads one SUV at a time. In choosing the EX5, drivers are not just buying a car; they are investing in a slice of innovation’s frontier.

Discover Why the Geely EX5 Could Be New Zealand’s Best EV Bargain Yet!

Introducing the Geely EX5

In a bold step forward, Geely is disrupting the electric vehicle (EV) landscape in New Zealand with its new EX5 pure-electric SUV. Launching with a starting price of $51,990, the EX5 is crafted to not only compete with other EVs but also challenge the dominance of traditional internal combustion and hybrid vehicles in the market.

Key Features and Specifications

Innovative Technology:
– The EX5 is equipped with a 15.4-inch central touchscreen, making it a leader in in-car technology.
– All models come standard with powered and heated front seats, enhancing comfort.

Model Variants:
1. Complete Model – Offers an impressive range of up to 430 kilometers (WLTP cycle), perfect for long drives.
2. Inspire Model – Adds luxury with features like an opening panoramic sunroof, six-mode massage front seats, and a premium 16-speaker sound system.

Competitive Pricing and Market Positioning

Geely has strategically priced the EX5 to offer price parity with major midsize SUVs, both electric and non-electric. This undercuts key competitors like the BYD Atto 3 and Leapmotor C10, offering a compelling choice for savvy consumers.

Limited Time Offers and Warranty

To sweeten the deal for early adopters, Geely NZ is providing:
– A 3-year, 60,000 km service plan.
– Complimentary metallic paint valued at $950.
– A 7-year unlimited-kilometer warranty.
– 8-year battery assurance.
– 7-year roadside assistance, plus two years of connected car data.

Real-World Use and Benefits

Eco-conscious Driving: The EX5’s significant range and fully electric drivetrain make it an attractive option for environmentally conscious drivers aiming to reduce their carbon footprint.

Luxurious Experience: With massage seats and a high-end sound system, the Inspire model variant offers a drive filled with comfort and entertainment, making it a favorite for tech enthusiasts and luxury seekers.

Cost Efficiency: Compared to conventional SUVs, the EX5 promises reduced running costs, which can be appealing to budget-conscious consumers.

Market Trends and Predictions

As more consumers lean towards sustainability, EVs like the Geely EX5 are expected to gain popularity. With New Zealand’s strong push for clean energy, the EV market is poised for growth, with Geely set to be a major player.

Pros and Cons Overview

Pros:
– Competitive pricing against similar SUVs.
– Long warranty period providing peace of mind.
– Advanced technological features standard across all models.

Cons:
– As a new entrant, the brand’s service network might not yet match that of established brands.

Pressing Questions and Answers

Is the EX5 eligible for government incentives?
Yes, introduce the EX5 to potential buyers by highlighting New Zealand’s EV incentives, which can further reduce costs.

How does it perform in safety tests?
Geely is committed to safety, and models like the EX5 often meet or exceed global safety standards.

When and where can we test drive?
Test drives are set for April 15 at locations like Giltrap Geely in Grey Lynn and Christchurch.

Actionable Recommendations

Plan Your Purchase: Take advantage of introductory offers to maximize savings.
Stay Informed: Follow local dealerships for updates on availability and additional incentives.
Consider Resale Value: With strong warranty offers, Geely vehicles may maintain better resale values.

Geely’s foray into the New Zealand car market signifies more than just a new vehicle option; it’s an opportunity for consumers to drive affordable luxury while contributing to a sustainable future.

For more information about the brand, visit Geely.

Seweryn Dominsky

Seweryn Dominsky is an accomplished author and thought leader in the fields of new technologies and fintech. He holds a degree in Computer Science from Stanford University, where he specialized in financial algorithms and digital innovation. With a strong foundation in technology and finance, Seweryn has spent over a decade working at FinWare Solutions, a pioneering firm in fintech development, where he has contributed to groundbreaking projects that bridge the gap between finance and technology. His insightful writings explore the implications of emerging technologies on financial services, offering readers a unique perspective that combines academic rigor with practical experience. Through his work, Seweryn aims to educate and inform industry professionals and enthusiasts alike about the transformative power of fintech in the modern economy.

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