Consumer Behaviour

Consumer behaviour refers to the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. This field examines the psychological, social, and cultural factors that influence consumers' decision-making processes and their interactions with the marketplace.Researchers in consumer behaviour analyze various aspects, including how consumers perceive products, the motivations behind purchases, the impact of advertising, brand loyalty, and the role of social influences such as family, friends, and culture. The insights gained from studying consumer behaviour help marketers and businesses develop effective strategies for targeting their audiences, improving customer satisfaction, and enhancing product offerings.Understanding consumer behaviour is essential for businesses as it guides product development, pricing strategies, promotional activities, and distribution methods, ultimately aiming to meet consumer needs more effectively and drive sales.